DPKZ
Web
CSS
Email Marketinig
Tirana Zoo is one of the city’s most beloved public destinations, but its digital presence didn’t reflect the energy, accessibility, and family-oriented experience the zoo offers. As part of a redesign initiative, I took on the role of creating a new website and developing an email marketing system that could modernize their communication, strengthen visitor engagement, and position the zoo as a more organized and approachable public space.
Year
2025
Services
Code , Website Design, CSS
The Problem
The existing digital experience for Tirana Zoo was outdated, difficult to navigate, and lacked essential visitor information. Families, tourists, and school groups had no clear way to check opening hours, plan visits, explore exhibits, or stay informed about events and educational programs. The zoo also had no structured way to communicate with its audience, meaning updates about new animals, seasonal activities, or conservation efforts went unnoticed. There was a gap between the real experience of the zoo and the way it was presented online. Tirana Zoo needed a digital presence that matched its growing role as a modern, community-focused space.
The Solution
I designed and built a modern, minimal website that prioritizes clarity, accessibility, and immersive storytelling. The interface showcases animals and exhibits with clean visuals, simple navigation, and a calm, nature-inspired aesthetic. Key visitor information — hours, tickets, location, events, safety guidelines — is organized intuitively, making the site useful for both locals and tourists.
Alongside the website, I created a full email marketing system tailored to the zoo’s needs. It includes segmented mailing lists for different audience groups, automated reminders for events, and newsletters highlighting new exhibits, conservation programs, and seasonal activities. This transformed the zoo’s communication from sporadic updates into a consistent, engaging digital channel.
Through a combination of thoughtful design, structured content, and a functional marketing system, the new digital experience presents Tirana Zoo as a welcoming, professional, and evolving public space while strengthening its connection with the community.
