Synaps Limited

Problem

From the start, it was clear that most SMEs struggled to manage their digital presence in a cohesive way. Their branding often felt inconsistent, their websites were outdated or poorly optimized, and their ad spending lacked direction. Social media, paid campaigns, and web design all existed as disconnected efforts, making it difficult for business owners to understand what worked and what didn’t. This fragmentation resulted in weak digital visibility, low conversion rates, and a general sense of overwhelm for clients who simply didn’t have the time or expertise to handle it all. Synaps needed a strong identity, a clear structure, and a seamless way to communicate its value to audiences unfamiliar with the complexities of digital marketing.

Solution

I developed a minimal and futuristic brand system that expresses clarity, innovation, and reliability — values that are essential when working with SMEs who seek simplicity and results. I designed the entire digital presence of Synaps, shaping a website that presents our services in a straightforward and intuitive way while maintaining visual elegance. Complex services such as Meta and Google advertising, social media management, and web design were translated into clear, digestible narratives that clients could understand at a glance. Beyond the visuals, I established a unified digital ecosystem that connects content, paid campaigns, and web performance into one coherent experience. This allowed Synaps to present itself not just as a service provider, but as a strategic partner capable of guiding small businesses through their entire digital journey.